Empowering the Voice of the Future: Modernizing Shaggar City’s Communication Strategy
A city built for the future requires a communication system that can keep up. As Shaggar City rolls out its ambitious Principal Plan, the bridge between the administration and the citizens must be stronger, faster, and more transparent than ever before.
This week, Shaggar BPO had the distinct honor of delivering a specialized Communication and Digital Strategy Training for the Shaggar City Administration Communication Office.
The Mission: “Orchestrated” Communication
In an era of instant information, the old way of “making announcements” is no longer enough. Modern governance requires an orchestrated approach—where every digital touchpoint works in harmony to build trust and clarity.
Our training sessions focused on three critical pillars designed to bring Shaggar City’s communication into the digital age:
1. Digital Narrative Building
We moved beyond simple updates. The focus was on Strategic Storytelling—transforming administrative data and project milestones into compelling narratives that resonate with the community and showcase the city’s progress.
2. Crisis & Reputation Management
In the digital landscape, speed is everything. We equipped the team with the tools to navigate online discourse with agility, ensuring that facts lead the conversation and that public trust is maintained through proactive engagement.
3. Multi-Channel Orchestration
A city’s message must reach every citizen, whether they are on Telegram, Facebook, or reading a physical notice. We explored how to sync these platforms so the city speaks with one clear, authoritative, and seamless voice.
“A city of the future requires a communication system of the future. We are proud to support Shaggar City in building a transparent, digitally-sovereign connection with its community.”
Building Digital Sovereignty
At Shaggar BPO, we believe that Digital Sovereignty starts with local capacity. By empowering the Shaggar City Communication Team with high-level digital skill sets, we are helping ensure that Ethiopia’s newest urban centers are managed by world-class standards.
We would like to extend our gratitude to the leadership at the Shaggar City Administration and our dedicated team members—including Meron Admasu Jembere, Tsegalem Hailu, Robenus Belete, Kalab Solomon, Edom Mandefro, and Simeon Getnet Gesese—for their commitment to this vision.
Your Vision. Our Mission.
Stay connected with us for more updates on Ethiopia’s digital transformation: LinkedIn | Telegram | Facebook | Instagram | X